Chippenham Town Council
branding / print / digital / environment
Chippenham Town Council sought a fresh identity that would seamlessly unite all of its sub-divisions, presenting itself as a cohesive entity across various platforms throughout the town. However, it was equally important for each division to retain its unique personality, enabling them to independently shine whenever necessary. By striking a delicate balance between unity and individuality, the new identity aimed to foster a sense of belonging while empowering the distinct sub-divisions to make their mark within the community.
I was part of the team at Ice House Design where they were the lead agency throughout this project. We developed a comprehensive suite of branded collateral that aligned with the new branding. This included a new website, stationery, a biannual newsletter, events programme, museum leaflets, town signage, annual reports and infographics.
